Melisa Marie Beauty & Aesthetics
— Website Design & Development
For this project, I partnered with licensed aesthetician Melisa Marie to design and develop a fully functional, client-ready website for her beauty and aesthetics business. My goal was to create a cohesive digital experience that reflects her brand, showcases her services, and streamlines client booking.
I developed a comprehensive content page outlining all services and business information, ensuring clarity and easy navigation. I also captured a professional headshot to enhance her brand presence across the site. To support client engagement, I integrated and coded her appointment scheduler, enabling seamless online booking, and connected all relevant social media links.
Additionally, I curated a custom color palette and structured intuitive navigation and service pages that elevate the user experience. The project concluded with a detailed project proposal outlining strategy, goals, and deliverables.
This website now serves as a polished, functional platform that supports Melisa’s business growth and enhances her professional online identity.
About Page & Professional Headshot
I designed and wrote the About page for Melisa Marie’s website, crafting a professional bio that communicates her expertise, personality, and brand values. To complement the page, I captured a professional headshot, providing all photography equipment, scouting the best location for lighting and exposure, and editing the final image to align with her brand style. Together, the bio and headshot create a polished, cohesive introduction that builds trust and connection with clients.
Visual Branding & Creative Exploration
I developed a visual identity aligned with Melisa Marie’s beauty and aesthetics brand, which allowed me to explore creative directions beyond the obvious or direct representations of her services. By brainstorming alternative visual avenues, I was able to generate unique concepts that enhanced her brand personality and informed the overall design of her website, ensuring a distinctive and cohesive digital presence.
Website Navigation & Service Pages
I organized the website’s navigation to create a clear and intuitive user experience. Each service offered by Melisa Marie has its own dedicated page, complete with concise descriptions so clients understand exactly what each treatment entails. I also designed a Contact page to make it easy for visitors to get in touch or schedule appointments, ensuring seamless communication and enhancing overall usability.